An R&D-driven company, Shamir is a technological innovator in the field of optics. Its Freeform expertise and breakthrough lens design technologies make it a globally recognized leader in sports and occupational lenses, and custom designed lenses that ensure wearer comfort together with optimized visual acuity for virtually any prescription, in any shape frame.
Natural Posture is a new ergonomic design concept that dynamically locates the near viewing zone within the progressive lens corridor, taking into account the positive or negative power of the prescription. This minimises the need to tilt the head forward or back or raise and lower a book in an attempt to bring the text into focus. Any postural discomfort while reading is thereby minimised, ensuring the patient enjoys natural, comfortable posture.