Shamir Attitude III® - Fashion - Shamir USA

Shamir Attitude III® - Fashion

Choose Your Attitude
Lens Family: PLAY

Taking our Attitude One Step Further. 

At Shamir, we understand that being active and playing sports requires different Rx sun lenses than lounging at the beach with friends. We also understand that different people want different frames to express their attitude and personal style. That’s why we’ve taken the already successful Shamir Autograph II - Attitude lens design one step further and developed two unique progressive lenses - one for fashion and one for sports

The design of these two new lenses addresses the visual needs of fashion and sport prescription sunwear in a wide range of frames - large or small, flat or wraparound. So when it comes to sunwear, we have your patients covered, they just need to choose their Attitude.


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Advanced Technologies


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The Real-World-Vision Experience


By addressing the entire prescription-related viewing experience, our innovative EyePoint Technology III® is able to simulate real world images by reverse engineering the lens design. This enables the lenses to provide an improved viewing experience for all patients, regardless of their prescription or choice of frame, and makes the field of vision of myopic and hyperopic patients both similar and improved.


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2. Natural Posture™
Ergonomic Design Concept


This advanced new technology dynamically positions the near viewing zone within the lens corridor, while taking into account the plus or minus power of the prescription. This reduces the need to tilt the head or move near objects to find the right viewing distance and angle, minimizing discomfort and allowing for a natural and comfortable near viewing posture.



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3. IntelliCorridor
Unique Power Profile for Clearer Vision

This new technology allows our designers to control the power profile of each lens, giving variable emphasis at every point on the lens. Based on this optimal power profile, the lens design can better address the specific needs of sports and fashion, without compromising on overall viewing comfort.



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Perfect Vision for Any Frame Choice

This technological advancement is based on our proven As-Worn Technology, which provides prescription compensation by taking into consideration the unique parameters of the chosen frame. The new Quadro technology provides additional design compensation with four times greater design stability for any frame tilt variations. The unique combination of prescription and design compensation ensures complete viewing comfort for any frame shape and when switching from one pair to another.



Extended Range

Base Curves & Panoramic Angles
The Shamir Attitude III family - progressive Sport & Fashion and SV lenses - supports a wider range of face-form angles and base curves, to optimally suit any frame, flat or wraparound, while maintaining all of the design advantages. This extended range, allows for more frames to be fitted with precisely compatible lenses, very similar to the frame’s demo lenses, ensuring the perfect fit and great looking sunwear.

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Progressive sun lenses designed for stylish, leisurely lifestyles 

While maintaining perfect precision in the development of a high-quality progressive lens, we have ensured that patients can now stay up-to-date and chic while wearing their prescription sunglasses.

Shamir Attitude III® – Fashion provides expanded vision zones and enhanced peripheral vision in the perfect fashion frame - so your patients can look great and see how great they look!


Design Benefits  

• The first choice for everyday prescription sunwear

• The next generation of the successful Shamir Attitude® improved in every way

• Balanced far, intermediate and near vision

• Designed with EyePoint Technology III®


A perfect fit for any frame 

Suited for any frame size and shape

Greater optical design stability for any frame

• Expanded peripheral vision specifically for large frames



Vision zones precisely suited to the modern outdoor lifestyle

  • Far Vision- Wide and distortion-free far vision zone based on real world images, for every prescription.
  • Intermediate Vision- Power profile specially designed for today’s modern lifestyles and the frequent use of digital devices.

  • Near Vision- Designed to minimize head tilts and the annoyance of lowering or raising a book, for comfortable reading positions.

  • Peripheral Vision- Expanded peripheral vision, specifically designed for large frames.

  • A next generation design of the successful Shamir Attitude®



Attitude III Fashion small

A perfect fit for any frame 

Suited for any frame size and shape

Greater optical design stability for any frame

• Expanded peripheral vision specifically for large frames




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Provide the following information to order: 

Select the lens type per patient’s sunwear lens requirements:

Fashion, Sport or Single Vision
Patient’s prescription (prescription should be measured with a pantoscopic tilt of zero in the trial frame)
Frame Data: A, B, ED & DBL or frame tracer file
Fitting height & Mono PD (far)
Panoramic angle
      - Panoramic angle range for base 4-6: 0° to 30°
      - Panoramic angle range for base 7-10: 13° to 30°
Pantoscopic tilt (patient should hold their head in a natural position and look straight ahead during measurement)
Vertex distance
Preferred Base Curve*
Frame type


Minimum Design Fitting Heights: 

       Fashion: 15mm & 18mm
       Sport: 18mm


* It is strongly recommended that you provide all of the above mentioned measurements. We further recommend providing the patient’s frame. If the frame is not included with the Rx to the lab, then the following two specifications are required:

1. Panoramic Angle

2. Preferred Base Curve: Obtained by clocking the base curve of  the demo lens at the fitting point.




The final result – Premium prescription sun lenses based on each patient’s specific outdoor needs!




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